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Orion Group joins Turn Eight Racing May 2, 2016

Press release – May 2016: Orion Group one of the UK’s leading recruitment specialists joins Turn Eight Racing for the 2016 season in the BRSCC Porsche Championship. Offering recruitment services in a range of sectors including rail, oil and gas, energy, IT, automotive, Orion Group is an experienced employment agency working with a variety of international companies to manage and support their manpower provision. The group’s Rail division will join Turn Eight Racing as a sponsor and this means the…

Turn Eight Racing joins the BRSCC Porsche Championship March 9, 2016

Press release – March 2016: Former Classic Stock Hatch driver Gavin Johnson and two-time Classic Stock Hatch champion Pip Hammond to race a Porsche 924 with Turn Eight Racing. Making the move from front wheel drive retro hot hatches to the rear wheel drive Porsche, Johnson and Hammond will be sharing the car during the 2016 season of the Porsche Championship. Johnson started his career racing 4-stroke pro karts before going on to race 2-stroke Formula TKM, securing three podiums…

Racing diary: Team HARD Scholarship at Brands Hatch December 21, 2015

Last week I ventured to Brands Hatch for my first event as part of Team HARD. The scholarship gives drivers the chance to win a fully funded drive in the VW Cup in 2016. Round one gave the judges a chance to see if there was any raw, natural talent out of the 120 entrants. They didn’t just look at ability, though. They looked at how a driver took instruction and kept the car safe when in traffic and tricky…

Racing diary: Testing a Porsche 924 at Donington December 15, 2015

Over the weekend I headed to Donington to spend some time with T8 racers Gavin Johnson and Pip Hammond as they tested the Porsche 924 they’ll be sharing ahead of the start of the 2016 season. A wet track was unavoidable (because Donington in winter) but what better way to learn to pedal a rear wheel drive car than on a slippery track? Traffic and few red flags meant that they didn’t quite get as much running as they both…

Eight mistakes you’re making when contacting sponsors December 14, 2015

Don’t fall at the first hurdle. Make sure you’re not guilty of these eight mistakes drivers so often make when contacting sponsors. Being too casual An initial contact email full of grammatical errors and spelling mistakes is going to impress no one. Similarly if you use chat speak (does anyone still do that?) or come across too familiar, you’re going to put a business off from pursuing a professional relationship with you. Being too formal Unfortunately, you can go too…

Rebecca Jackson and Chris James team up with Sorg Rennsport for the 24h Dubai December 11, 2015

Press release – December 2015: Championship-winning driver Rebecca Jackson will compete alongside former British Touring Car driver Chris James at the 24h Dubai race in January. They’ll be driving for Sorg Rennsport and will share a BMW M235i at the race which begins on Friday 15th January 2016. Testing will take place on Wednesday and Thursday with qualifying on Thursday afternoon. Rebecca says: “I’m really looking forward to taking part in such a respected 24-hour race in the motorsport calendar….

Don’t fear the reporter: How to maximise media coverage December 4, 2015

As someone whose job involves interviewing drivers on a regular basis, the relationship between drivers and journalists can sometimes be equated to people and spiders – who is more scared of the other? It can be easy for journalists to be blinded by a famous driver, or nervous about poking an already-irritated lion post-crash. Likewise, one thing I’ve noticed in many interviews is how for many, dealing with a microphone is far harder than dealing with oversteer at 120mph. Particularly…

T8 Racing joins Team HARD. to maximise sponsorship opportunities and media exposure November 30, 2015

Press release – November 2015: The partnership brings T8 Racing’s PR, sponsorship and marketing services into the team. This gives press a definitive point of contact for image and interview requests, quotes, and news. T8 Racing will also be working with Team HARD. drivers to help them find new sponsors, increase exposure across social media and obtain more coverage in their local press. This is something that is unique to the British racing scene. Team HARD., as well as providing a…

Maximise your Twitter reach in three easy steps November 30, 2015

Maximising reach across social media is so important for your career. Not only is this something you can sell to potential sponsors but it makes the likelihood of finding sponsors on social media even greater. Generally, the more time you put into your social efforts, the more you’ll get out of it but follow these three steps and you’ll be able to increase engagement and reach. Include influencers in your tweets If you’ve got something interesting to say about a…

Things you need to do during the off season November 22, 2015

There might not be much racing on at this time of the year but that doesn’t necessarily mean you get time off from your career. There’s plenty you can be getting on with. Here’s your racing to-do list for the off season. Build an online presence When you’ve got more time on your hands, it’s easier to engage with people on social media. This is the best way to build your social following but you should also focus on posting…

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