The ultimate guide to picking up sponsors for racing drivers November 11, 2015

I hear many drivers lament about the fact that no one gets anywhere in British motorsport without a ton of money. I sympathise with that because a lot of successful drivers have been backed by family money and even at the pinnacle of single seater motorsport – Formula One – some drivers still have to buy their way into a seat. However, my business mind then kicks in and I realise that the drivers who don’t have a lot of…

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