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Eight mistakes you’re making when contacting sponsors December 14, 2015

Don’t fall at the first hurdle. Make sure you’re not guilty of these eight mistakes drivers so often make when contacting sponsors. Being too casual An initial contact email full of grammatical errors and spelling mistakes is going to impress no one. Similarly if you use chat speak (does anyone still do that?) or come across too familiar, you’re going to put a business off from pursuing a professional relationship with you. Being too formal Unfortunately, you can go too…

Don’t fear the reporter: How to maximise media coverage December 4, 2015

As someone whose job involves interviewing drivers on a regular basis, the relationship between drivers and journalists can sometimes be equated to people and spiders – who is more scared of the other? It can be easy for journalists to be blinded by a famous driver, or nervous about poking an already-irritated lion post-crash. Likewise, one thing I’ve noticed in many interviews is how for many, dealing with a microphone is far harder than dealing with oversteer at 120mph. Particularly…

Maximise your Twitter reach in three easy steps November 30, 2015

Maximising reach across social media is so important for your career. Not only is this something you can sell to potential sponsors but it makes the likelihood of finding sponsors on social media even greater. Generally, the more time you put into your social efforts, the more you’ll get out of it but follow these three steps and you’ll be able to increase engagement and reach. Include influencers in your tweets If you’ve got something interesting to say about a…

Things you need to do during the off season November 22, 2015

There might not be much racing on at this time of the year but that doesn’t necessarily mean you get time off from your career. There’s plenty you can be getting on with. Here’s your racing to-do list for the off season. Build an online presence When you’ve got more time on your hands, it’s easier to engage with people on social media. This is the best way to build your social following but you should also focus on posting…

The ultimate guide to picking up sponsors for racing drivers November 11, 2015

I hear many drivers lament about the fact that no one gets anywhere in British motorsport without a ton of money. I sympathise with that because a lot of successful drivers have been backed by family money and even at the pinnacle of single seater motorsport – Formula One – some drivers still have to buy their way into a seat. However, my business mind then kicks in and I realise that the drivers who don’t have a lot of…

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