Don’t fear the reporter: How to maximise media coverage December 4, 2015

As someone whose job involves interviewing drivers on a regular basis, the relationship between drivers and journalists can sometimes be equated to people and spiders – who is more scared of the other? It can be easy for journalists to be blinded by a famous driver, or nervous about poking an already-irritated lion post-crash. Likewise, one thing I’ve noticed in many interviews is how for many, dealing with a microphone is far harder than dealing with oversteer at 120mph. Particularly…

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