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Maximise your Twitter reach in three easy steps November 30, 2015

Maximising reach across social media is so important for your career. Not only is this something you can sell to potential sponsors but it makes the likelihood of finding sponsors on social media even greater. Generally, the more time you put into your social efforts, the more you’ll get out of it but follow these three steps and you’ll be able to increase engagement and reach.

Include influencers in your tweets

If you’ve got something interesting to say about a fellow racer, or want to link to an article form a popular car blog, make sure to include the relevant people in the tweet. This makes them more likely to retweet you and therefore you’ll reach more people.

You can use a service like Klout to get a better idea of the influential people using Twitter in the motorsport and motoring sectors.

Of course, don’t spam anyone but if you’re going to give a brand, driver, mag or blog a mention or share their content, take time to find their username and include it.

Use media

Twitter

Images and videos show up in a user’s Twitter feed and will draw more attention than a simple text-only tweet. Feel free to experiment with your media and see what gets the most engagement.

Videos linked to from YouTube will be shown as a thumbnail with and images uploaded via the Twitter website and official app will also show up. If you like to schedule your tweets and use something like Hootsuite, images uploaded here don’t tend to show up in the Twitter feed so bear this in mind.

You can schedule tweets through the Twitter Ads dashboard.

Create content that people will want to share

The more people that retweet your tweets, the more people are likely to see it (obviously). So you need to think about what kind of content people are interested in sharing. It might be some on board footage of an amazing overtake or it might be an opinion piece that is bound to ruffle some feathers.

Think about what you’d retweet from other drivers. It’s likely that you’re not going to share basic news of podiums and car updates. Think outside the box and experiment with more interesting ways to share your news.

That is, of course, not to say you shouldn’t share news in its most basic form because the loyal members of your following will be interested but to reach a wider audience, you need to work out ways in which to break through the influx of press releases and announcements following a race weekend.

Use Twitter’s analytics to keep an eye on how much reach you’re achieving each month. Using these tips you should see it steadily grow.

If you struggle to keep on top of Twitter, we can help to keep your followers up-to-date with the latest news, images and video. Get in touch to find out more.

Jess Shanahan

Jess enjoys track walks, hot hatches, V8s and chunky boots.
Currently driving: Abarth 500.
@Jetlbomb

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