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Things you need to do during the off season November 22, 2015

There might not be much racing on at this time of the year but that doesn’t necessarily mean you get time off from your career. There’s plenty you can be getting on with. Here’s your racing to-do list for the off season.

Build an online presence

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When you’ve got more time on your hands, it’s easier to engage with people on social media. This is the best way to build your social following but you should also focus on posting content that people will want to share.

Post in-car videos from the season just gone. Comment on news stories for race series you’re interested in and be sure to post plenty of pictures.

It’s also important to make sure your website is up-to-date because it’s essential when it comes to generate a buzz and letting people know who you are.

To-do: Build/revamp/update your website to draw in more potential sponsors (we can help, obviously).

Network

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It’s all good and well networking with people at races and events but this time of year is quiet, save for the end of season party and festive fun. Count this as time to unwind and have fun but book yourself into some real networking events too.

These are so important when it comes to meeting new people and reaching a different crowd. You never know who you might meet that may be able to help you along in your career.

To-do: Research local networking events and book at least one.

Speak to existing sponsors

Now is the time to renegotiate with sponsors. If your contract is coming to an end then it’s down to you to sell the benefits of continuing the relationship into next season. Think of new and exciting ways to promote what your sponsors are doing. If you feel the coming season has more to offer them, don’t be afraid to ask for more in return.

To-do: Read this article on thinking like a business then send an email to your sponsors to discuss next season.

Do more for your sponsors

Natalia Freidina and Rebecca Jackson promoting DENSO at Brands Hatch

Free weekends mean you can dedicate more time to sponsor events. Put yourself forward for speaking engagements, press events, interviews and meetings. This way sponsors are getting a full year of sponsorship for their money rather than just the months in which you race.

To-do: Contact sponsors putting yourself forward for their events as well as interviews with the press.

Want some ideas on out-of-the box things you can do for your sponsors? Sign up to our newsletter below.

Train, test and develop

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You should aim to be better at the beginning of next season compared to the end of the last. Use your time off to test different cars, work on your fitness and perhaps even take on some coaching. If you can get in a simulator too, fantastic! Things don’t stop just because the racing does.

To-do: Plan ways (within your budget) that you can improve your race craft over winter.

Work on the car

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If you own your car, now is the time to get all those little jobs done to get your racer in tip-top condition for the start of the next race season. Make sure to test it too, especially if you make any bigger changes that could affect how the car handles, or you add new parts/upgrades.

To-do: Plan out exactly what needs to be done and by when

The off season might not be quite as exciting as when you’re racing but that doesn’t mean you can rest on your laurels. It’s this time of year that paves the way for your racing in the future. Of course, you should still take time out to party (a good networking opportunity) and let your hair down.

What are you doing to prepare for next season?

Jess Shanahan

Jess enjoys track walks, hot hatches, V8s and chunky boots.
Currently driving: Abarth 500.
@Jetlbomb

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